Align → Connect → Fund

Know the need +
Fund what's urgent = Advance the mission.

Your mission is our focus.

Mission Aligned Philanthropy (MAP) gathers underwriters, funders, and non-profits with a focus that is immediate and lasting.

Start a conversation See how it works
An underwriter and a nonprofit leader meeting in person
Photo: an underwriter and a nonprofit leader meeting in person
10xImpact rate realized by MAP underwriters
2000Diversity Assets founded, MAP's parent organization
National to localReach, tailored to client needs
The moment

Nonprofits are losing ground faster than they can respond

Survival strategies are not enough. Community-oriented nonprofits are being defunded, and missional values are under real pressure.

MAP was created to meet this moment by aligning nonprofits and underwriters who want to respond before the window closes.

Our approach

Three steps. Built for urgency and efficacy.

Creating a clear path through which mission aligned underwriters, funders, and non-profits know what happens next.

01

Align

MAP works directly with underwriters and non-profit clients focused upon a mission-aligned initiative.

02

Connect

Project dedicated MAP team connects non-profit specific need with relevant funders.

03

Fund

Successful results yield funding for non-profit client, and 10x impact rate realized for underwriters.

What we do

One model: built for fast, effective results. →

MAP focuses on one thing: mission-aligned underwriters, funders, and existing non-profit clients on time-critical projects. You get a clearly defined project, and funding thqat lands while it still matters.

Not sure if MAP is the right fit?

Reach out directly and we'll find the right starting point together.

Start a conversation Call (478) 335-2337
Direct contact · No web forms · No obligation
Who we serve

Built for non-profits that move communities forward

Photo: nonprofit staff or volunteers at work

Nonprofit & civic organizations

Established, community-oriented groups seeking funding for mission-critical work.

Photo: an individual or family donor in a meaningful moment

Underwriters

Underwriters seeking greater impact opportunity in defined areas of interest.

Photo: a corporate or foundation team in discussion

Funders

Mission-aligned donors funding high-impact, community-oriented work. Funder categories include: corporate and foundation partners, individual and family funds, and granting agencies.

MAP works nationally, at the state level, regionally, and locally, according to client needs.
In the community

What mission-aligned funding looks like on the ground

Photo: a community or fundraising event
Photo: an underwriter and nonprofit signing off on a project
Photo: a nonprofit program funded through MAP, in action
Common questions

Things people ask before reaching out

What is Mission Aligned Philanthropy (MAP)?

Mission Aligned Philanthropy (MAP) is a time critical initiative which links underwriters with existing non-profit clients in order to advance commonly held organizational objectives.

Who does MAP engage?

MAP engages three groups: Underwriters, nonprofits/civic organizations, and funders—all of whom are mission-aligned.

How does MAP's funding model work?

MAP uses a project-based model. Instead of open-ended grants, we match an underwriter with a specific nonprofit project tied to goals both sides already share. That keeps funding focused and fast.

Can my nonprofit apply for funding through MAP?

Yes. Reach out directly to start a conversation about your organization's funding needs.

What do underwriters do?

Underwriters agree to come alongside a project-based initiative to raise critical funds for a specific non-profit cause.

How do I become an underwriter or funding partner?

Contact MAP directly to talk through your giving goals. We'll walk you through how a mission-aligned project works and what to expect.

Does MAP accept donations?

Our next funding round will open in September 2026.

How is Mission-Aligned Philanthropy (MAP) connected to Diversity Assets?

MAP is an initiative of Diversity Assets, which was founded in 2000. Responding to the current non-profit environment, Mission-Aligned Philanthropy was launched Q1 2026.

About MAP

An initiative built on two decades of trust

Mission Aligned Philanthropy (MAP) is an initiative of Diversity Assets, founded in 2000. Launched in early 2026, MAP was built for this specific moment: nonprofits losing funding fast, and missional drivers under real pressure.

MAP is not merely a survival strategy. We're a way for strong organizations to keep doing the work they do best, backed by funding that matches their mission, and moves at the speed the moment requires.

Full leadership bios are on the way. MAP is guided by an experienced team committed to transparency, stewardship, and getting funding to the organizations that need it most.
Photo: MAP leadership or founding team
2000Diversity Assets founded
2026Mission Aligned Philanthropy launched
NationwideReach capacity scaled to client

Ready to explore a fit with MAP?

The fastest way to know if MAP is right for you is a direct conversation, by phone, video call, or in person.

Start a conversation Call (478) 335-2337
Or reach us directly: cpennybacker@missionalignedphilanthropy.org · (478) 335-2337